Lets play Plinko with people! (and look at who can help you spread ideas)

Ideas come and go all day and all night. Sometimes you have an amazing idea and you just don’t know how to get it out to the people to spread. Or a really good joke that no one gets…not that this has recently happened to me…

Having just read Malcolm Gladwells “The Tipping Point” I can tell you there are three people/groups that you need to target in order to get your message out to everyone else:


These people are basically experts in their field. They know the ins and outs of a particular industry, product or organization and can tell you how to effectively navigate those waters, and the best ways to negotiate your way to a deal. We all have those people in our lives who can talk on and on and on about a particular subject. Next time your with these people, note how they may be able to help you in your next great venture.


This is pretty obvious. Salespeople are people who are really good at persuading people. For some its the way they speak, an image they project and for others an indefinable charm. Either way having a person who understands how to read, analyze and react to different people and their responses to effectively sell them on an idea is invaluable.


These are the people that know everyone. The ones you see talking to everyone all the time. Why are connectors crucial to the growth of your idea? They can connect you to people that can help you grow your idea, take it to the next level or even reach out to a group that you never thought of!

There is one more factor to consider here:


Remember that certain peoples roles can change based on the particular situation, where you are, the social situation, the political situation and so much more. Although there are three categories listed here, there is no reason that a connector can also be a maven or a salesmen a connector as well, let overlap apply to avoid tunnel vision. A connector could loses all his or her powers in a completely different country in the same way a Maven who knows cars can be completely lost when it comes to real estate. The external enviroment plays a big role in deciding which category people fall into (and theirs my plinko reference).

Mavens, Salespeople, Connectors and Context. Keep these four concepts in mind next time your next great idea needs to catch fire.


80/20 ,two numbers lazy people will love.

8-12 hours sleeping

3~ hours on breakfast, lunch and dinner

2 hours in the bathroom

An hour to three hours watching t.v.

and about 2 hours of actual work

That’s my average day on my days off.  I’m working towards being an entrepreneur and I only do about two to three hours of actual work. Think I’ll succeed?

I’ve just read Richard Koch’s “The 80/20 Principle” and through the efficient use of the 80/20 principle I may make it with little real effort.

If you haven’t been to a business class in the past decade or two, here’s the basic idea of the 80-20 principle. 20% of your inputs are responsible for %80 of your outputs.

This principle can be applied outwardly as well. 80% of crime is committed by  20% of criminals. %80 of the worlds wealth is controlled by 20% of the population. %80 of infected patients are infect by %20 of carriers.

You get the idea. It’s all about finding value, finding where the most impact is made and focusing on that to capitalize and make any aspect of your life more efficient.

This mindset isn’t always easy to adopt. Some people find joy in being busy and wasting time on fruitless tasks, but we all know that isn’t you. Personally I find that being inherently lazy actually works in your favor when you adopt the 80/20 principle.  We lazy people will always find an easier way of doing something.

I’m available bill!

80/20 isn’t something you’ll adopt overnight. Old habits die hard, it will be hard to let go of things and drop the, “I always gotta be working attitude”  because you’ll feel like you just half assed it. The risk is always there regardless, but know that the journey towards a more efficient you will be worth it. Apply 80/20 wherever possible. Relationships, habits, work, play, fitness,  and business.

Sometimes you’ll need to be ruthless in what you will need to cut out. We all know that their are people who just drain our time, habits that cost way too much, and tasks which yield little profits. When something or someone you put a lot of value into dose not bring the same amount of value back, its time to show those things the door.

A value driven life will only yield value driven results.