Ideas come and go all day and all night. Sometimes you have an amazing idea and you just don’t know how to get it out to the people to spread. Or a really good joke that no one gets…not that this has recently happened to me…
Having just read Malcolm Gladwells “The Tipping Point” I can tell you there are three people/groups that you need to target in order to get your message out to everyone else:
These people are basically experts in their field. They know the ins and outs of a particular industry, product or organization and can tell you how to effectively navigate those waters, and the best ways to negotiate your way to a deal. We all have those people in our lives who can talk on and on and on about a particular subject. Next time your with these people, note how they may be able to help you in your next great venture.
This is pretty obvious. Salespeople are people who are really good at persuading people. For some its the way they speak, an image they project and for others an indefinable charm. Either way having a person who understands how to read, analyze and react to different people and their responses to effectively sell them on an idea is invaluable.
These are the people that know everyone. The ones you see talking to everyone all the time. Why are connectors crucial to the growth of your idea? They can connect you to people that can help you grow your idea, take it to the next level or even reach out to a group that you never thought of!
There is one more factor to consider here:
Remember that certain peoples roles can change based on the particular situation, where you are, the social situation, the political situation and so much more. Although there are three categories listed here, there is no reason that a connector can also be a maven or a salesmen a connector as well, let overlap apply to avoid tunnel vision. A connector could loses all his or her powers in a completely different country in the same way a Maven who knows cars can be completely lost when it comes to real estate. The external enviroment plays a big role in deciding which category people fall into (and theirs my plinko reference).
Mavens, Salespeople, Connectors and Context. Keep these four concepts in mind next time your next great idea needs to catch fire.